STRANGE FOOD.WARM HANDS.
Fermented shark. Slow-braised lamb soup. Rúgbrauð hot dogs. A converted van. A service window framed in corrugated steel. We'll be on your block Thursday.
What We're Serving
Three things. All of them strange to most people. All of them worth it. The menu doesn't change much. Neither does Iceland.
Plokkfiskur
/plok-fis-kur/
"It's mashed fish. It's better than it sounds. Trust us."
Slow-cooked Atlantic cod folded with butter-soft potatoes, white onion, and a fistful of black pepper. Finished with a slick of brown butter and eaten from a paper boat with a wooden fork. The dish that's been keeping Icelanders alive through dark winters since before your grandparents were born.
Kjötsúpa
/kyot-soo-pa/
"Lamb soup. The kind that makes you stop walking."
Slow-braised Icelandic lamb — shoulder and neck, the parts that take time — simmered six hours with turnip, carrot, and dried thyme in a broth so dark it looks like it knows something. Served in a lidded paper cup with a slab of rúgbrauð on the side. One cup is never enough.
Hákarl Dog
/how-kart-l/
"Yes, it's fermented shark. No, you can't smell it from here."
A rúgbrauð hot dog bun — dense, dark, slightly sweet — split and loaded with a proper pork frank, whole-grain mustard, pickled red onion, and a small scattering of hákarl: Greenlandic shark cured underground for months, cubed small, served cold. It tastes like the ocean decided to age in a cave. People come back for it at midnight.
Find Us This Week
We move. That's the point. Here's where we'll be — show up, or don't, but the lamb soup won't wait forever.
Hillcrest
Corner of 5th & University
Hours
11am – 2pm
Corner of 5th & University
Hillcrest, San Diego
The Regulars
Real neighborhoods. Real people. Real opinions about fermented shark.
"I stood in line for 20 minutes at 11:45pm on a Thursday. The lamb soup was worth every second of standing in the cold. I've been back three Thursdays since."
Marcus T.
Hillcrest Tuesday Regular
"My coworkers thought I was eating something from a can. Then they smelled it. Then they all walked to the truck. We were late back from lunch. Zero regrets."
Priya S.
North Park Office Crowd
"I dared my boyfriend to try the hákarl dog. He made a face. He ordered a second one. That's the whole story."
Danielle R.
Seen at Pearl Street Market since March
"The plokkfiskur is what I imagine Icelandic grandmothers make when it's -10 outside and you've come in from the cold. Except it's in a paper boat. On a sidewalk. At midnight."
Kevin O.
Bar District Regular
"Strange music playing from a tiny speaker. Steam in my face. Mustard on my coat. Happiest I've been at a meal all year."
Sofia M.
Little Italy Farmers Market
Order for Pickup
Pick your spot. Pick your food. Show up. That's the whole thing.
Book the Truck
Private parties. Office lunches. Wedding after-parties. Art openings. Block parties. Any reason to bring Icelandic street food to a crowd of people who don't know what they're about to eat.
We bring everything
The van, the food, the tiny speaker playing Icelandic radio.
Works for 20–300 people
Scaled batches. Same quality. No catering-hall shortcuts.
Any San Diego neighborhood
We've parked in alleys, driveways, parking lots, and parks.